How to Get a Horse Ready for a Sale

How to Get a Horse Ready for a Sale

Are you gearing up for the OBS Mixed Sale January 15-16? Or maybe another upcoming horse sale? It’s a great way to show your horses to many potential buyers who are serious about purchasing a horse, as well as save money on commissions to sales agents. But attending a sale doesn’t guarantee success. We’ve put together the following tips to help you get the most of our attendance at your next horse sale.

Appearance isn’t everything (health and pedigree are also important) but it counts for a lot when you want to sell a horse. Getting ready for a sale should start about 60 days before the event. Pay special attention to proper feeding, grooming, exercise and the health of your horse or horses you want to sell.

Once you’re at the event, your sheds should be organized and clean with attractive signage—and you and your staff should present a neat and professional appearance. If you’re new to horse sales, it’s a good idea to establish a unique look for your signage that will identify you in the future as a reputable consignor.

If you’re selling more than two horses, you could invest in promotional items such branded shirts, hats, pens or keychains. It’s a great way to get free ongoing advertising and create rapport with potential buyers. You could even offer complimentary beverages or food.

Throughout the sale, take extra care to bathe and groom your horses so that they always show their best when buyers want to view them or when you’re walking them around the ring. And as always, we’re here to help with your horse transportation arrangements for the sale haul-in. Call the Sallee Horse Transportation Ocala Office at 352-622-2514 or the Lexington, KY Office at 800-967-8267.